How we booked 3 meetings with Billion dollar companies in 1 week

This is the first edition of the Directsystems.io newsletter where I’ll share the exact systems and processes we’re using in our business to get results for our clients.

About me:

• I have over 2 years of experience running outbound campaigns for companies ranging from small startup teams looking to find product market fit, to Fortune 500 companies where the average ACV was over $250,000

• We have a client roster of over 10+ clients right now so we’re able to see what is working across some of the toughest industries to book meetings in

Let’s get started!

The first one I want to talk about was how we booked 3 meetings with VPs at billion-dollar-plus companies in a span of 4 days for my enterprise software client.

The companies that we booked meetings with are all in the Fortune 500 and 1 was in the Fortune 50.

We used a combination of APIs and web scrapping tools to gather the data possible to send a message that’s extremely personalized and relevant to the person we’re reaching out to.

If you’ve never heard what an API is before, Imagine a restaurant.

The kitchen, where dishes are made, represents a database or system.

You, the diner wanting a meal, are like an end user or another system seeking information.

But you can't just walk into the kitchen directly. That's where the waiter comes in.

The waiter acts like an API (Application Programming Interface):

1. Request: You order a dish; similarly, a system sends a request to an API.

2. Translation: The waiter conveys your order to the kitchen; the API translates user requests for the system.

3. Response: Your prepared dish is brought to you; the API returns the desired data or result.

In essence, just as a waiter bridges you and the kitchen, an API seamlessly connects systems or users to databases. It's all about streamlined communication.

Below is a visual explaining the analogy:

This process of using multiple APIs is called data enrichment, and you actually can save costs on your data using this process.

The main API we used in this case was a LinkedIn API to pull in the prospect’s company description and the prospect’s personal LinkedIn profile information.

We then used that information to create a hyper-relevant and hyper-specific POV on why they should be looking into my client’s product.

To cut through the noise, you need to come to your prospect's inbox with a POV on their business, especially in enterprise sales development.

Simply name-dropping where your prospect went to college isn’t good enough anymore.

Now through the entire sequence, you can have relevant messaging about your client’s product and the prospect’s business you’re reaching out to

The best thing is you can automate this and do it at scale.

If you want the same capabilities in your outreach, I’m building APIs to pull in prospects’ LinkedIn data so you can use it in your outreach at scale.

If that sounds interesting to you join the waitlist here to get into our waitlist and secure founding members’ pricing

I’m keeping it short for our first issue of the newsletter, but reply back with any topics you’d want me to cover!